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| Dulé Hill as | Charlie (Charles) Young | Personal Aide to the President |
| Allison Janney as | C.J. (Claudia Jean) Cregg | Chief of Staff |
| Joshua Malina as | Will (William) Bailey | Vice President's Chief of Staff |
| Mary McCormack as | Kate (Katherine) Harper | Deputy National Security Advisor |
| Janel Moloney as | Donna (Donnatella) Moss | Assistant to Deputy Chief of Staff |
| Richard Schiff as | Toby (Tobias Zachary) Ziegler | Communications Director |
| John Spencer as | Leo Thomas McGarry | Former Chief of Staff |
| Bradley Whitford as | Josh (Joshua) Lyman | Deputy Chief of Staff |
| and Martin Sheen as |
Jed (Josiah Edward) Bartlet | President of the United States |
| Special Guest Stars | ||
| Kristin Chenoweth as | Annabeth Schott | Deputy Press Secretary |
| Gary Cole as | Robert "Bingo Bob" Russell | Vice President |
| Guest Starring | ||
| Elisabeth Moss as | Zoey Patricia Bartlet | Bartlets' youngest daughter |
| Wallace Langham as | Terry Anders | Solar Cell Project |
| NiCole Robinson as | Margaret | Hooper (last name) / Assistant to Chief of Staff |
| Suleka Mathew as | Ms. Chakrabarty | Leo's Nurse |
| Rachel Harris as | Corinne McKenna | Wind Now |
| Eric Lange as | Paul Tyminski | Hydrogen Caucus |
| Richard V. Licata as | Congressman Lackey | "not a Poli-Sci seminar" |
| Bonita Friedericy as | Gail Addison | Office of Administration |
| Matt Price as | Auto Salesman | |
| John Short as | Riley Sheets | Ethanol Works |
| Co-Starring | ||
| Melissa Fitzgerald as | Carol | Fitzpatrick (last name) Assistant to the Press Secretary |
| Kris Murphy as | Katie | Witt (last name) / Reporter |
| Joyce Guy as | Charlayne | Reporter |
| Charles Noland as | Steve | Reporter |
| Timothy Davis-Reed as | Mark | O'Donnell (last name) / Reporter |
| Bill Applebaum as | Customer | |
| John Brantley Cole as | Roger Quast | HUD / Standford Chess |
| Carol Avery as | Congresswoman Gleeson | "not a Poli-Sci seminar" |
| Gregory White as | Congressman Auren | "not a Poli-Sci seminar" |
But no less impressive is Bradley Whitford, who plays Deputy Chief of Staff Josh Lyman. His chemistry and memorable banter with Janel Moloney, who plays assistant Donna Moss, helped elevate her to a series regular."I think what Aaron has written that you don't see often is two people who are, just in their reptilian brain stems, mad for each other, but they have no idea," Whitford says. "It's an interesting dynamic in a relationship that you don't see very often." - Bradley Whitford
July 22, 2000
Orlando Sentinel
On Nov. 17 [Nov.10] the actress-singer will make her "West Wing" debut in the role of media consultant Annabeth Schott. "Fresh off the political talk show circuit," reads production notes, "Annabeth Schott brings savvy image advice and plucky attitude to her new job as a White House media consultant. Having once discovered Republican foe Taylor Reid, she's tasked with unearthing the next rising star for the Bartlet administration: a new Press Secretary to fill the shoes of C.J. Cregg. In the meantime, she schools Toby on the subtle art of seducing the press, be it with beard trims, non-hostile posturing, or straightforward answers to their questions. In her media consultant role, Annabeth will prep staff for Sunday morning news shows, offer advice on crafting final-year messages, and occasionally step up to the podium to take on the press herself."
"Wicked's Chenoweth to Begin "West Wing" Role in November"
by Andrew Gans
November 3, 2004
Playbill Online
Janney said the writers, in coming episodes, downplay the groundbreaking nature of the first woman chief of staff, but she thinks it still will resonate for viewers."I've come to realize C.J. is a great role model for women. The fact that she's gotten this great promotion is a wonderful thing to put those positive images out there. Especially in such a traditionally male world as Washington politics."
...
Janney said she prepared for the role by having several conversations with Clinton press secretaries Joe Lockart and Dee Dee Meyers, consultants on the series, who taught her "you have to deliver the truth in doses."
"The most important thing they told me was to have that sense of humor and to charm (reporters) a bit. They are dogs looking for a bone and try to get you to mess up and slip up. It's great to play someone who is so good at what they do."
"C.J. reluctantly moves up"
by Rick Bird
November 8, 2004
Cincinnati Post
I don't know whether the company paid for it or how much. All I know is it should have, and even if it did, it didn't pay enough. I refer, of course, to last week's episode of NBC's The West Wing. ...The world is running out of oil because GM makes a gas guzzler called the "Hummer" that kills little fuel-efficient cars. We should nonetheless all buy shares in ChevronTexaco because Americans love gas guzzlers. Plus, if we try to develop hydrogen fuel cell cars manufactured with Ballard's technology, they will explode like the Hindenburg. The only alternative to the above scenario is for every man, woman, and child in America to immediately sign onto a waiting list to buy a Prius at their nearest Toyota dealer.
That last bit is key. West Wingers mentioned the Prius by name 10 times in the course of one hour of network television. Now, I don't know whether Toyota anted up a product placement fee for this. NBC parent GE probably wanted one, just like Fox wanted, and got, a fee for giving Ford vehicles a prominent role in the past couple seasons of its 24 drama.
But it's quite possible that Toyota paid not a dime for its honorable, and numerous, mentions during the show. Word has it that due to incredible demand -- so great that, yes, people now have to wait in line for the "privilege" of paying a premium to the sticker price to buy the car -- Toyota no longer actively advertises the Prius. Rather, the company allows customer word of mouth, and the innumerable mentions of the car whenever any journalist reports on the hybrid vehicle phenomenon, to advertise the car for free. I strongly suspect that this is what happened on The West Wing. The car mentioned by default when referring to hybrids is not Honda's Insight (too cosmic in appearance) or Civic (too easily confused with the non-hybrid Civic) or Ford's new Escape SUV hybrid (same reason). The Prius, as a normal-looking car available only in hybrid form, gets tapped to play poster child for the whole hybrid movement.
That's not just free advertising, folks. It's advertising that money can't buy.
"Toyota for President"
by Rich Smith
November 22, 2004
The Motley Fool